RE-DESIGN / FREELANCE
2005 - 2006

Although, strictly speaking, I was never actually employed
by Inside Soap, I did spend nearly two years with them
on a freelance basis. I was initially commissioned to
completely redesign the magazine and stripped it right
back to basics using only one font of varying weights
throughout. I then went on to regularly freelance there
and during the period that my redesign was being used
the magazine began to consistently sell over 200,000
copies a week for the first time. I maintain strong links
with them as I now work full time as Art Editor on All
About Soap, Hearst Magazines UK's other soap title.